Articles by Stefan Topfer
Software Providers Should Help Small Businesses – Not Limit Them
11/5/2010, 6:34 am from Stefan Topfer in Personal Finance, Small Business, Business
In my daily encounters with small businesses I encounter business after business that is struggling with growth. Not only does the longed for growth of a small business lead to efficiency and... Read >>
Microsoft’s Cloud Computing Misses The Mark With Small Business
10/20/2010, 5:21 am from Stefan Topfer in Personal Finance, Small Business, Technology
In their announcement regarding the release of Microsoft Cloud Computing, Microsoft referred to cloud computing as “the platform for the next generation of business”, a statement that I... Read >>
Steve Jobs Sparks Integrated Vs. Fragmented Software Debate
10/19/2010, 6:40 am from Stefan Topfer in Personal Finance, Small Business, Technology
Apple CEO Steve Jobs made a rare appearance at Apple’s financial results conference call; praising Apple’s integrated software, whilst casting doubts over the future of fragmented software. ... Read >>
Small Business Guerilla Marketing
10/18/2010, 11:31 am from Stefan Topfer in Personal Finance, Small Business, Basics
In both its virtual and physical forms, guerilla marketing works on the viral principal. The aim is to get people to talk about your product to their friends and family, either in person or... Read >>
CRM Software Benefits for Small Businesses
10/14/2010, 4:08 am from Stefan Topfer in Personal Finance, Small Business, Basics
Customer Relations Management (also known as CRM) has become the buzzword for businesses over the last few years. The rise of CRM popularity has brought with it a whole wide array of software... Read >>
The Importance Of Being Cashflow Positive
10/12/2010, 3:38 am from Stefan Topfer in Personal Finance, Small Business, Basics
If your small business reports £100,000 as earnings, this hardly ever means that you have this much cash to spend and it might not even mean you are making a profit at all. In order to... Read >>
Using Your Small Business Website As A Marketing Tool
10/4/2010, 9:33 am from Stefan Topfer in Personal Finance, Small Business, Business
There are very few small businesses which can afford to set aside a large marketing budget. However, marketing is regarded as an essential activity for any business that is looking to grow... Read >>
Copywriting For Small Business SEO
9/30/2010, 6:00 am from Stefan Topfer in Personal Finance, Small Business, Business
Because the majority of businesses now have a web presence, it becomes increasingly important to try and differentiate yourself from the competition. One of the best ways of successfully... Read >>
The Benefits of Integrated Small Business Software
9/28/2010, 6:47 am from Stefan Topfer in Personal Finance, Small Business, Business
Integrated software is regarded as the best option available for cost-conscious small business owners all over the world. It has never been easier or cheaper for businesses to get fully... Read >>
Cloud Computing For Small Businesses
9/24/2010, 8:49 am from Stefan Topfer in Personal Finance, Small Business, Business
Small businesses are increasingly starting to realise that Cloud Computing (also known as Software-as-a-Service or 'SaaS') is a useful tool for their organisation. This relatively new concept... Read >>