Apple Inc.
(
AAPL
) ended 2011 as the undisputed leader in the tablet market with a
62% market share, according to data from IHS iSuppli. Apple shipped
40.5 million iPads during the year, the highest compared to any of
its peers. Total tablets shipped increased a whopping 194%
sequentially.
Moreover, with the 39% sequential increase in fourth quarter
shipments, Apple left all its competitors far behind.
Apple's fourth quarter market share of 57% was less than in the
third quarter, but still miles ahead of its competitors.
Amazon.com Inc.
's (
AMZN
) was a distant second with its recently launched Kindle Fire
picking up a 14% share of the market (3.8 million units
shipped).
Samsung with its Galaxy Tabs was the third in line with 8%
market share, representing a 16% sequential increase in shipments.
Barnes & Noble, Inc.
's (
BKS
) Nook came in close to the third-placed Galaxy Tabs. Nook took a
7% share, but notably, its tablet shipments sky-rocketed 156% on a
sequential basis.
The sequential decline in Apple's market share in iPads was
traced to the release of iPhone 4S in October that attracted major
interest among Apple fans and the public in general. In the Oct-
Dec quarter, Apple sold 37 million iPhones, buoyed by robust
holiday sales of iPhone 4S.
Another factor that somewhat dented the sequential performance
was Kindle Fire. It registered unprecedented success since its
release and grabbed 6% market share in 2011. Moreover, price cuts
from Android-based manufacturers and freebies being distributed as
a promotional activity also helped the sequential increase in
non-iPad tablet sales. These factors however did not overshadow
Apple's leadership position in the tablet market.
Come late 2012 and early 2013, analysts from IHS iSuppli predict
that there will be a rise of new Windows 8 tablets and ARM
microprocessor-based tablets. It is most likely that in the coming
months pricing of the device is going to become a larger factor
than the niche brand value.
Despite these arguments, Apple's rumored release of iPad 3 in
the second quarter of 2012 has generated tremendous enthusiasm
among gadget enthusiasts. Analysts from IHS iSuppli expect the
device to enjoy strong sales. The new version of iPad 3 is expected
to include features like QXGA retina display with a pixel format of
2,048 by 1,536, with SIRI voice interface that was introduced in
iPhone 4S.
Separately, Apple has toppled Samsung to become the leader in
the smartphone market in the fourth quarter of 2011. According to
the data compiled by research firms Strategy Analytics and IHS
iSuppli, Apple returned to its former glory in the smartphone
market, buoyed by robust holiday sales of iPhone 4S.
We conclude that Apple remains the biggest growth story, based
on its superior product pipeline, Apps, iCloud and iPhone 4S, as
well as the upcoming update of iPad and Apple TV. Apple is also
well positioned to gain from a loyal customer base and
international expansion, in our view.
Particularly, Apple's expansion in Brazil, Russia and in other
emerging economies in the Asia-Pacific region will lead to
incremental growth over the long term. Apple's ability to spur the
popularity of its products in developing nations, where pricing is
often an important consideration, will go a long way in deciding
the company's future growth.
However, legal complexities and patent litigation cases against
Samsung will remain the primary headwinds in the near term.
Additionally, the company reportedly is entangled in a legal
dispute in China pertaining to the "iPad" trademark. This could
prove to be a major headwind for Apple, as China is one of the
fastest growing markets for the company. Apple's competitive edge
would be adversely affected going forward if it is prevented from
selling its iconic tablet in China due to the lingering trade
dispute. Moreover, competition from other smartphone and low-priced
tablet makers will remain an overhang on the stock.
We maintain our Neutral recommendation over the long term (6-12
months). Currently, Apple has a Zacks #1 Rank, which implies a
Strong Buy rating in the near term.
APPLE INC (
AAPL
): Free Stock Analysis Report
AMAZON.COM INC (
AMZN
): Free Stock Analysis Report
BARNES & NOBLE (
BKS
): Free Stock Analysis Report
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