Brokers started streaming from wire houses a couple of years
ago, and judging from the experience of Columbia State Bank in
Tacoma, there are plenty still interested in leaving.
Columbia's brokerage unit has hired three wire-house veterans
over the past six months, and the $5 billion-asset bank may not be
done.
"I'm getting more inquiries," said Dean McSweeney, manager of
the bank's investment unit, which is a PrimeVest Financial Services
program. "We're talking with two additional candidates right now,
both of them dissatisfied wire-house brokers."
For Columbia State Bank, a unit of Columbia Banking System Inc.,
nabbing such talent may allow its brokerage unit to boost revenues
significantly this year. The business is looking to do $3.5 million
this year, a big jump from the approximately $2 million it tallied
last year, McSweeney said.
CB Financial Services, as the bank's brokerage unit is
private-labeled, had $525 million of assets under management at
end- March.
Columbia's mini hiring spree, which has helped bring its
financial-consultant total to 13, took place amid some signs of a
slowdown in wire-house defections. In January, for instance, Bank
of America Global Wealth President Sallie Krawcheck announced that
the business, part of Bank of America Corp.'s Merrill Lynch unit,
had "historically" low broker attrition in the fourth quarter and
that it planned to add advisers.
But a report from Aite Group LLC found that just 15% of advisers
within wire houses were not considering leaving those firms.
Columbia's latest brokerage hires came from Morgan Stanley Smith
Barney and from Bank of America Corp.'s Merrill Lynch & Co.,
according to McSweeney. The most recent, Brooke Johnson, joined the
bank about three months ago from Morgan Stanley Smith Barney.
Columbia hired the wire-house brokers in order to expand and
also because it saw a chance to improve its program, McSweeney
said. "It was an opportunity for us, candidly, to upgrade some of
the existing financial consultants that we had."
In discussions with McSweeney, wire-house veterans have painted
a picture of institutions impatient with lower-end producers and
uninterested in smaller clients. "People are now finding that maybe
there is no longer a cultural fit, or they don't care for the
leadership that's now in place or the practices they are being
asked to do," he said.
Producers with between five and 10 years of experience and gross
annual revenue in the $250,000 to $300,000 range are "really being
put in the penalty box by these large organizations."
While the big brokerages don't want to deal with clients of more
modest wealth, small banks like Columbia have a much different
approach, he said. "Our philosophy is that in a community bank, we
don't turn people away."
Over the past couple of years, wire-house brokers have left in
waves, in part because of changing performance expectations and in
part because of the turmoil caused by mergers and integrations.
The roll call of mergers included Bank of America buying Merrill
Lynch, and Citigroup's sale of 51% of its retail brokerage unit
Smith Barney to Morgan Stanley.
Columbia's financial-consultant ranks have grown through
scooping up refugees from those mergers, and thanks to its own
acquisition. Early this year, Columbia bought a similarly named
institution, Columbia River Bank in The Dalles, Ore., as part of a
government-assisted transaction.
The four financial consultants at the acquired bank, along with
a new hire, Bank of America alumna Kimberly Superneau, give
Columbia State Bank a brokerage presence in Oregon.
The bank did not need to empty its coffers to make the new hires
because it didn't buy the new brokers' books of business, McSweeney
said. "I usually structure a transition compensation structure
until they get their book built," he said. "It provides more base
salary at first and is then phased to a full commission basis over
time."
Once the financial consultants gather about $25 million of
assets under management, the fees on those assets allow the bank to
break even on its up-front salary, McSweeney said.
"It's a commitment to servicing our clientele, making sure we
have full-service offerings available in all the geographic areas
we service," he said.
In fact, with the recent hires and possible additional hires,
Columbia has been discussing breaking its territories into smaller
regions, McSweeney said.