At the heart of successful practice management is the
cultivation of emotional competence in oneself and one's direct
reports. Emotional competence drives practice management and must
be integrated into practice management at all levels.
Understanding what accounts for the differential success of
executives and employees is the 64-million-dollar question in the
corporate world. In the last two decades, people with
well-developed emotional competencies were found to deliver
greater profits to organizations when compared to the financial
performance of those ranked as average. It has been estimated
that more than 60 percent of success in business comes from the
use of emotional competence (
EC
). In addition, losses of more than $10 billion per year
nationwide are estimated to result from the lack of EC. How many
times have each of us seen a business deal blown or a
relationship disturbed by people unable to control themselves or
who acted in a rude or unprofessional manner?
What is Emotional Competence?
Howard Gardner coined the term "multiple intelligences" in 1983,
and Robert Sternberg coined the term "practical intelligence" in
1985. In these models there was an understanding that
intellectual abilities alone, such as reasoning, memory and
problem-solving skills, did not sufficiently account for people's
success. The researchers saw that missing in intellectual
abilities were skills such as awareness and regulation of one's
emotions, effective communication with others in the workplace
and offering empathy in workplace relationships.
Mayer & Salovey (1989) are credited with defining emotional
competence as the ability to monitor one's own and others'
emotions, to discriminate among them and to use this information
to guide one's thinking and actions. Daniel Goleman catapulted
emotional competence into the business world with his 1995 book,
Emotional Intelligence
. Goleman then initiated an exponential rise in interest in
applying EC to the workplace with his 1998 book,
Working With Emotional Intelligence
.
Goleman's model includes the following clusters of skills:
-
Self-awareness
, which includes emotional awareness, accurate self-assessment
and self-confidence
-
Self-management
, which includes self-control, trustworthiness,
conscientiousness and adaptability
-
Social awareness
, which includes empathy, organizational awareness and service
orientation
-
Social skills
, which include leadership, communication, influence, change
catalyst, conflict management, building bonds, teamwork
collaboration and developing others
Each of these skills is central to the performance of a financial
service adviser and leader and we will benefit when we cultivate
them in ourselves and our reports.
Research on Emotional Competence in the
Workplace
Performance bonuses paid to top executives were found to be
highly correlated with the superior rather than the average range
of EC (McClelland, 1999). Executives with better self-regulation
and emotional awareness skills demonstrated better leadership of
their teams, and these teams made more money. These results are
shown both by objective measures, such as sales performance and
absenteeism, and subjective measures, such as self awareness and
360-degree behavior ratings. In addition, lack of EC-which shows
up as excessive anger and stress-are primary contributors to
hypertension and cardiovascular disease as well as inhibitors of
successful business performance.
In its hiring interview for new sales people, cosmetics company
L'Oreal asked applicants to generate several positive and
negative situations, and then to resolve them. The responses were
analyzed for EC competencies, and applicants scoring the highest
were hired. These emotional competency-based employees are
estimated to have generated a total of $2,558,360 more revenue
annually than their counterparts who were selected by the
traditional criteria of good cognitive skill and technical
knowledge (Spencer and Spencer, 1993).
These results and many others help explain why more than $1
billion a year is spent nationwide on EC training and why MBA
programs have begun to provide training for social and emotional
competencies as part of their curriculums. EC trainings reliably
lead to an increase in objective and subjective corporate
performance. Goldman and Cherniss (2001, p.48) estimate that
enhanced EC contributes between 19 and 48 percent of economic
value added in non-sales jobs and leads to between 48 and 120
percent increases in productivity in sales jobs.
EC Training for Financial Advisers
One series of research projects has used emotional competence
training and coaching to improve sales and quality of life for
financial advisers (Luskin et al., 2008). Using volunteers from
the East Coast marketing groups of a Fortune 100 financial
services company, 106 financial advisers, eight vice presidents
and six administrative assistants completed one of eight research
projects.
The training for this research project began with a one-day
workshop. The morning session defined emotional competence,
taught the importance of aligning thoughts, emotions and
behaviors, and helped participants examine areas of weakness. The
afternoon session focused on techniques for forgiveness and
stress management. Subsequent to this workshop, an individual
development plan was created for each adviser that was shared and
implemented through five follow-up conference calls over either a
six-month or year-long period.
The results showed gross dealer concession (sales) increased 24
percent for the average individual adviser in the program. This
result was contrasted with a 10 percent increase in sales earned
by a comparison group of advisers tracked for each project. In
addition to the sales increase, the stress levels of the 87
participants who completed the training decreased 23 percent over
the length of the project, while their reported positive
emotional states increased 20 percent. Quality of life, anger and
physical vitality measures also demonstrated at least 10 percent
improvement from beginning to end.
Whether executives or employees are trained to increase their
emotional competence or emotional competencies are used to
improve hiring practices, one thing is certain: Whether success
is measured by improvement in sales or gains in quality of life,
it literally and figuratively pays to be emotionally intelligent
in the the workplace. In a challenging and volatile time like
today, the emotionally competent among us will more easily
survive and thrive.